The differences between White hat, black hat and gray hat SEO
Various techniques are for SEO white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered “spammy” SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization.
Goal : improve search engine result positions via methods that are generally approved of by the search engines.
Content : Researching relevant keywords, both short tail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt lags. Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct to relevant pages Adding fresh content regularly
Coding : Using correct HTML markup so that search engines can identify headings and other types of content correctly. Marking sure that all the code is valid. Creating site maps so that every page is linked to and search engine bots can crawl every page . Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl.
Linking: Creating quality content that other people will want to link to. Asking to have directories and other relevant websites link to the site. Optimizing pages for social media in the hopes of attracting social media links. Arranging for guest blog posts on highly relevant sites.
Goal : improve search engine rankings by strategies considered to be “spammy” by the search engines.
Content : keyword stuffing. Overusing keywords in comment tags, Alt tags, and meta tags Placing keywords in hidden text (hidden from people, that is) by making their font color the page background. Overusing keywords in visible text, to the point where their reposition is apparent to readers
Deceptive content : Doorway or gateway pages; pages that are stuffed with keywords but that only search engines see because people are redirected the page with the real content. Cloaking ; displaying different content to search engines than to people by identifying visitors via IP or via other methods.
Linking : link farms pages with unrelated links solely for the purpose of creating more links to target pages. Spamming forums, blogs, and other social media sites with links
Goal : risk vs. reward: try to do what it takes to rank fast without completely jeopardizing the site.
Content : Having a keyword density that’s high enough to sound unnatural but not at the level of black hat keyword stuffing. Publishing duplicate content at different sites.
Linking : Link building where relevance is less important Planned three-way linking. Using paid links.
Gray Hot SEO : combination of white hat SEO and black hat SEO.
White Hat SEO(ethical) + Black Hat SEO(spammy) = Gray Hat SEO is it time for a change?
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