Site layout and architecture
Choose keywords wisely and keep main keywords per page. Check title competition and Seal competitors keywords.
Title tags, meta descriptions and header tags
Front load your keyboard avoid truncation made it clickable and Brand at the end, don’t repeat keyboards and keep it under 60 characters. Write it concise avoid truncation and include main focus keyword as soon as possible and finally keep it and there 150 characters. Place unique H1 tag on each page and use focus keyword in H1 and use the other keywords in H2 and H3 and finally avoid header tags in layout.
Use focus keywords in first paragraph. Long content correlates with higher rankings and forgot keyword density. Use keywords and internal and external links. Prioritise quality over frequency and sit up rich snippets structured data
Lower your bounce rate and use scrollmaps software. Use heat Maps tracking and minimise pop ups. Be careful with interstitial ads and make site mobile optimised. Set up friendly 404 pages use SSL.
Google search console, Google Analytics and site speed
Look higher impressions and SERP and add internal links to those pages to boost rankings, check and fix crawl errors desktop and smartphone, add sitemap. Use Google Analytics to analyse your website and optimise loading time.
Image optimisation and link buildings
Add relevant ALT text and use descriptive image filename finally compressed image size. Build links from High domain authority sites and follow competitors backlinks, diversified your link and anchor texts.
Be active on social media and set up rich pins in websites, encourage sharing of your content