Top 10 SEO Myths you should ignore in 2017
- GOOGLE ISN’T ACTIVELY CHECKING MY WEBSITE
Yes, it is! No web page is exempt from the bots-unless you use a no follow/no index meta tag-that crawl sites looking for low-quality content, spammy/broken backlinks, and other red flags.
2. IF I DO EVERYTHING RIGHT. I’LL RANK ON THE, FIRST PAGE OF SERPS.
No agency can guarantee anyone top rankings on SERPs. If they do, it’s likely a scam. SEO requires long-term commitment and patience to work.
3. MY SITE DOESN’T HAVE ECOMMERCE, SO IT DOESN’T NEED TO BE HTTPS ENCRYPTED.
To protect their users, Google has started to use site security as a ranking factor. That means that websites with HTTPS might be favored over those without. Yes, even those without ecommerce functionality.
4. I DON’T NEED TO OPTIMIZE MY IMAGES.
Search engines can’t read images like they read text. To index them, images must have relevant file names and alt tags. It also helps to include text around the images to explain what they’re about.
5. SOCIAL MEDIA HAS NO EFFECT ON MY RANKINGS.
Shares of your content on social media lead to link clicks, which can result in others linking to and mentioning your content-which absolutely does affect SEO.
6 I HAVE TO USE KEYWORDS AS MANY TIMES AS POSSIBLE WITHIN MY CONTENT
This is an old-fashioned-now considered black hat-SEO strategy that can really hurt your rankings. Known as “keyword stuffing,” it falls under the umbrella of low-quality content.
7. USERS WILL FIGURE OUT WHERE THEY NEED TO GO ON MY -WEBSITE.
Good user experience happens when websites have dear navigation. Bots can tell if there are dead ends and broken links creating navigational problems on your site.
8. TM A SMALL BUSINESS – I’LL NEVER RANK ANYWAY, SO WHAT’S THE.POINT ?
You may think it’s not possible to rank against national corporations, but Google has made local SEO a huge priority lately.
Optimizing for local search right now could lead to some great results for your business—no matter how small.
9. NOBODY’S LOOKING AT MY SITE ON MOBILE
Internet usage on mobile devices has increased 600% since 2010 but stayed the same for desktop/laptop computers. If someone is visiting your site, there’s a good chance the/re coming from mobile.
10. I PAID FOR SEO ONCE I’M DONE, RIGHT ?
This isn’t an area you fix up and then leave forever. SEO requires constant refurbishment to adapt to changes in your audience and goals, as well as in Google’s algorithms.