Tips for effortless google SEO ranking for 2017



google factors 2017

Google SEO Ranking Factors and Promotional Strategies for 2017

 

Mobile Responsiveness

  • Google will soon be making their Index Mobile-First – Google stated “Our algorithms will aventually primarily use the mobile version of a site’s content to rank pages from that site”.

  • Page Speed of mobile pages, the most important factor as per mobile-friendly algorithm. – “40% of shoppers will abandon a website that takes more than three seconds to lode”- kissmetrice.

  • Google AMP project helps publishers enable their pages to lode quicker on mobile devices. – As per Washington Post [using AMP] got 23% increase in mobile search users who return within 7 days.

Local SEO

  • Local Results have been more prominent in Google search results this year. 46% of all searches on Google are local. 80% of local searches lead to in-store visit and immediate purchase decisions.

  • Google My Business is the Holy Grail for Local SEO, that relies heavily on finding and verifying local information. Having keyword in your business name [GMP], will rank about 1.5 spots higher – Local SEO Guide.

  • The more quality CITATIONS (NAP) achieved, the more this will help your local SEO efforts. 50% of local-mobile searches are looking for business information like a local address [NAP]. 71% of people surveyed say that they confirm the location of a business before going to it for the first time.

Quality content / quality links

  • Content is & will be the king for Google and Good content will bring you a lot of naturl backlinks.

  • The more authoritative Relevant Links refer your website, the higher your site will rank in its SERP. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, “high quality content and link building” are the two most important signals use by Google to rank your website for search.

  • Make more detailed long-form content, since RANKBRAIN helps to produce relevant results to long, complex, and ambiguous search terms. “Google’s AL RankBrain is now the third highest signal contributing to a search-query results” says Google.

Promotional strategies for 2017

  • Increase your authority using Multiple Content Formats like infographics, videos, recording, transcripts, podcasts from research that helps generate more leads.

  • Spy On Strongest Competitor’s search rankings, content, social mentions & healthy backlinks and legally steal their marketing optimization strategy.

  • Track your backlinks regularly and Disavow The Unwanted Links, thus protecting your site from being hit by a Google Penalty.

  • Various tools are available to find your non-linked brand mentions. Analyze them and convert most relevant Mention in to Backlines.

  • Since Rich Answers appear on 19.45% of Google search result, it’s time to optimize your target keywords for other Rich Answers too.

  • Generate & enhance the customer interest on your website by making a strong presence in Social Media.

  • Voice Search is actively shaping the future of SEO and it is important provide voice search-optimized content that benefits the user’s experience.

  • Mobile search is growing at a rapid speed. So, develop a Mobile Friendly Responsive Website to get prioritized by Google.



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