SEO Trends and Tricks That still work in 2017
1 Optimize User Intention
The significance of keywords is never going to finish or die because users search for queries and phrases in search engines. Brands will have to make strategies to focus on intent rather than just keywords. It means you need to work for the content or queries your buyer persona is searching. Once you complete your research regarding search queries, educate your customer. Keep a sharp eye on analytics and see the impact.
2 More Rich Snippets in SERP’s
All of us have surely witnessed that Google has started showing rich snippets in response to our queries. Google shows results along with searches for movies, videos, and reviews. The search result is generated by the schema markup or structured data markup. According to a research study, the number of search results showing rich snippets has already doubled in the last two years, and this trend will multiply in the upcoming years. Structured data markup increases the probability of your website to be featured as a rich answer in SERP’s.
3 Cross Channel Marketing
The trend of using various channels to market your product has increased during last few months. Cross-channel marketing is an extension of multi-channel marketing. Its actual purpose is to create prominent brand presence between different devices and platforms so that user makes a purchase. Studies suggest that cross-channel marketing is still in its infancy stage, but its trend will continue to rise in 2017.
4 Accelerated Mobile Pages (AMP) or Mobile Marketing -Accelerated Mobile Pages
Mobile search has reshaped SEO in the last few years. According to recent research, nearly 50% of internet traffic is through mobile devices. Google also announced that it would be focusing on indexing websites designed with the mobile first approach. This announcement increases the importance to emphasize on optimizing websites for mobile devices. Mobile optimization is expected to become mandatory for SEO in 2017.
5. Get Ready for Voice Search Algorithms
Google voice search has been the fastest growing search trend recently. It is fast and the futuristic term of search. Google’s experts have been working in reducing the error rate of voice search plummets, and it is important to note, that recently, the speech recognition error rate has decreased from 25 to 8 percent now.
6 HTTPS Eating up Referral Data
A couple of years ago, Google inducted ‘https’ as a ranking factor in its algorithm. Since then many companies just ran to shift from HTTP to HTTPS. However, the problem is that HTTPS has been eating up a lot of referral data. Moreover, you need to restore referral data to your HTTP website coming from HTTPS websites. Also, you will need to make sure that your HTTPS website passes referral data to HTTP sites. All this increases the risk of losing out on ranking, going into 2017.
7. Artificial Intelligence
Google has been working for a long time on artificial intelligence to improve search results. In 2017, artificial intelligence is expected to bring a major change in the algorithm. Its impact will push marketers to rethink their optimization strategies like heading tags and alt texts. They will also have to shift their focus towards intent.