Top rated digital marketing techniques 2017
Marketing is getting more and more customized. 2017 is changing target groups into target individuals. Pricing, terms, layout and offering; everything can be customized for each visitor individually.
“If brands can personalize their marketing, then they can expect: Higher brand loyalty. Higher engagement and conversions, -More repeat customers.”
Six-second short videos will be type of video to grow the most in 2017. Make sure your marketing messages are laser-focused and short.
VIDEO ON LANDING PAGE CAN INCREASE CONVERSION RATES BY 80% OR MORE. Only half of video viewers watch more than 60 seconds!
OH, I NEED AI?
Al AND DEEP LEARNING ARE TRANSFORMING MARKETING ANALYTICS
Al marketing business will reach 3 billion USD. 80 % OF MARKETING LEADERS BELIEVE Al WILL REVOLUTIONIZE MARKETING
A WESOME SERVICE
Customers’ expectations rise all the time. You don’t just have to fulfill your customer’s needs but exceed them and make your customer shine
70-95 % OF REVENUE CAN COME FROM UPSELL AND RENEWALS
TIME FOR BLOCKCHAIN?
Blockchain is a distributed database that has the potential to disrupt a lot of businesses. Make sure you follow it closely in 2017!
Blockchain has raised over 1,4 billion of venture capital money, and is estimated to reach to 2 billion USD in 2 years.
Bitcoin, the most valuable blockchain is worth $16 billion USD.
RISE OF CHATBOTS
67% OF THE FIRST MESSAGES CHATBOTS RECEIVE ARE “HI”
FACEBOOK MESSAGE HAS OVER 1B MONYHLY USERS
51% OF PEOPLE THINK BUSINESS SHOULD ANSWER THEIR SUPPORT QUESTIONS 24/7
NO- ONE CARES
Relevant content will be get even more important be it video, blog, social media or infographic
45 % OF EUROPEAN MARKETERS DON’T HAVE ENOUGH TIME TO GENERATE HIGH- QUALITY CONTENT
8 SECOUNDS THE AVERAGE ATTENTION SPAN OF ONLINE CONTENT CONSUMER. BE QUICK TO IMPRESS!
EMAIL IS STILL GOLD
Email is still the best digital channel in 2017.
Make sure your email marketing strategies are still relevant in 2017!
More than half of the email opens happen on mobile.
9/10 marketers say email is their best marketing channel.
Last year, the average ROI for email campaigns was 4,300%.
LEAD GENERATION IS THE #1 GOAL FOR DIGITAL MARKETING
Strategic landing pages are used by 68% of B2B businesses to acquire leads.
Before finalizing a product purchase, 94% of B2B buyers research online.
85% of B2B marketers say lead generation is their most important content marketing goal.
62% of B2B marketers think their biggest issue is high-quality lead generation.
TAILORED USER Communication
Traditional newsletter has died in 2017.
Use your user data to create more and more personalized messages for your customers.
73% of consumers prefer companies that use personalized marketing.