SEO 2018 : the priority of your business
The arsenal of digital marketing tactics would not be complete without one critically important part-the Search engine Optimization or more commonly known as SEO. For more than two decades, SEO has become an integral part of digital marketing and is known to be the most effective medium to get organic traffic for websites today.
In fact, research conducted by Bright-Edge revealed that organic search is the largest driver of web traffic most sectors, and also a critical part of revenue-generating efforts today.
This is why SEO should of your digital marketing efforts this year and onwards. With its capacity to bring your business website to the forefront of search engine results pages, you will be able to reap numerous benefits that you may have never reaped before.
If you think that SEO is only meant for the big fish in your industry, then think again, in this infographic, we will present to you the top six reasons why your business needs SEO today.
The Online Experience Starts with Search
A statistic from Search Engine Journal revealed that 93% of today’s consumers use a search engine to look for products and services.
However, if your business is not online, you are losing the large chunk of the opportunity of being found by over 3 billion people who search the internet every day.
To leverage the power of SEO means you first need to have a business website. After you have your website, it has to be found in search engines.
SEO fulfills this requirement, in the online world, getting on top of the search engines results pages is the paramount goal.
This is because 75% of internet users do not go beyond the first page of the search results.
SEO plays a critical role in making your website rank in a search engine. When executed with other tactics search marketing, content marketing, and social media marketing, SEO can be the best tool that you can use to improve your search ranking.
It is Very Cost Effective
A research from marketing Dive revealed that 82% marketers see SEO as becoming more effective with reporting rising effectiveness, and 42% of this group starting that significantly rising effectiveness.
Certainly, advertising using traditional advertising models such as newspapers and magazines can still be effective today.
However, as these channels get more expensive and ineffective, business has to find a way to get their brand on top of the competition without shelling out too much money in the process.
That said, SEO is not only more affordable to execute, it is also more cost-effective since it allows to tailor your campaign based on the current needs of your business, and at the same time, the results are more measurable.
To maximize your SEO efforts, an extensive research should be conducted about your company and the competition to ensure that you reach your targeted audience efficiently and effectively.
Through analytics, you can easily track and measure the KPIs that matters the most to your business, such as the number of your website visitors, how long they stay on your website, and the parts of your website that are visited most frequently.
High Traffic + High Conversion Rate
As stated earlier, advertising on traditional channels is becoming more ineffective. Aside from its limited capability to laser-focus your campaign to your intended audience, it is also tough to measure if anyone who as your ad really did purchase your products or services.
With SEO, measurable, satisfying results corresponds to you well-planned marketing strategy. Though keyword analysis, SEO can determine the relative size of your market, as well as their buying behavior and preferences.
Knowing the intent behind their search, you can create an effective marketing campaign that can position your brand on top of your competition. With a laser-focused SEO campaign, you will certainly get more targeted traffic converting into loyal customers, thus creating more sales.
It’s the Norm in The Competition Today
Regardless of your niche, it is very likely that most of your competitors are implementing their own SEO campaign today. If you are not doing SEO today, than you are more likely to be buried in your competition in the next couple of yours.
Today’s global commerce is rapidly becoming digital, and being left out can translate to lost business opportunities.
Also, there is also a good chance that not everyone in your competition uses SEO very well. In this case, you can exploit their weaknesses and build a website based on what your competitions lacks.
SEO is fast becoming a standard in today’s market. If you ignore it, then expect that your market will also ignore your business in the near future.
It caters to the Mobile Market
A report from comScore revealed that mobile has overtaken the desktop in terms of usage worldwide. As the mobile market continues to explode, we can expect that more people will conduct a search through their mobile devices.
This is a great news if you are running a brick and mortar store. Local SEO can help your business rank for mobile and for local search by optimizing you to be as mobile friendly as possible. In fact, a report from Search Engine Land revealed that local searches lead 50% of mobile visitors to visit store one day!
It is Ever-Changing and so is the Opportunities
As a marketer, you have to understand that SEO, as a marketing tactic, is an ever-changing industry. Google continuously rolls out updates to its search algorithm, and a single update can hugely impact your website’s ranking if it’s not optimized properly.
The good thing is that changes in SEO are triggered by the changing preference of the market. And as such, your website and online marketing mix must also remain dynamic in order to satisfy the changing needs of your target audience.
And since it is highly measurable, you can always assess, evaluate and revise your strategy to align with the shifts in the market.
As the global commerce to shift towards digital platforms, we can expect that SEO will continue to gain significance in the years to come. With SEO as the root by which all online marketing strategies are utilized nowadays, leveraging this tactic can definitely being more ROI your business in the long run.