How to create content better than competitors ?

Make the url shorter, URLs ranking #1 have 50 characters on average. Include graphics, animations, interactivity, and/or video. Interactive content converts 2x better than static content. Create a better title Make it simpler to read The average flesch readability score of content ranking #1 was 76.5 (easily understood by 13 – to 15 – year

Accelerated Media Pages Facts You Should Know (AMP)

Google announced that AMP support will be rolled out across the entire organic search results page- defining a new age in mobile online experience. It is a common knowledge that websites take much longer to load on mobile devices compared to other platforms like desktops which makes mobile devices compared to other platforms like desktops