On page and Off page SEO checklist to Success in 2017

75 actionable steps to success SEO in 2017checklist seo


  • Create a new brand with a unique domain name

  • Stick to one domain version, – www or non-www

  • Use semantic markup to improve your search result ranking

  • Use optimized robots.txt to control search engine crawlers

  • Use heading tags (H tags) to get more search engine traffic

  • Check for broken links to avoid hurting your website’s ranking

  • Add breadcrumbs to improve navigation

  • Place your site’s content above fold to rank well on search engine

  • Country TLD extension for better local search ranking

  • Submit an XML sitemap to speed up indexing

  • Also create an HTML sitemap for better indexing

  • Make your website responsive to reap SEO benefits

  • Use alt tags intelligently to optimize your image

  • Use quality page meta title & description to increase CTRs

Check for duplicate content to avoid losing search engine ranking: Duplicate content should not be more than 10% on site. You should check for duplicate content and remove it, to avoid search engine visibility.

Keyword placement matters more than frequency: Frequency of keywords no longer influences ranking, but their placement does. Hence it’s important to write content which has relevant and naturally packed keywords.

Implement LSI keywords to boost SEO traffic: Implementing LSI keywords helps you to optimize your article’s keyword density, while also helping Google to judge the relevancy of any article.

Keyword in H tags, description and title: For best SEO results, it is important that you place your page’s best keywords in H tags, description and title, without overstuffing them, to let search engines know what the page is all about.

Use internal contextual links on long tail keywords to improve page rank: Scan through the older posts and other web pages, and contextually link them internally, to establish SEO-friendly architecture.

Optimize your images for better search rankings: Optimizing images reduces bounce rate, improve your site’s performance, and generates more traffic from image- based search engines like Google Image Search.

Use short and descriptive URL permalink to rank higher on SERPs: Create simple and SEO friendly permalinks, such that the URL is short yet descriptive and contains the target keywords.

Use hyphens to differentiate words in URL structure: The structure of a URL matters. Thus, it is important that you keep your site’s URL as simple as possible and use hyphens to optimize your URLs.

Meta keywords are useful for all search engines: To rank well on all search engines, it is essential to use meta keywords.

Add Noodp (No Open directory project) & Noydir (No Yahoo Directory): Included in Yoast WordPress plugin, the Noodp & Noydir tags help you tell search engine robots, not to use information from these sources while displaying your site’s information on the search engine results.

  • Linking to relevant and authority sites

  • Keep outbound links to minimum but maintain quality

  • Redirect attachment URLs to parent post URL

  • Write powerful and captivating headlines

  • Write benefit focused content

  • Use engaging and videos to reduce bounce rate

  • Link out to diverse sources

  • Use social sharing buttons

  • Create long and statistics based content to drive more search traffic

  • Make use of bullets and numbers while writing content

  • Proofread the content before you go live

  • Frequently update content/blogs to improve search engine ranking

  • Make use of local citations to boost local SEO

  • Optimize your website’s speed and performance using GTMetrix & Pingdom tools

  • Optimize your contact Us page to get more leads

  • Install CDN to enhance page load time

  • Audit your site to improve its performance

  • Use 301 redirects effectively to preserve page rank

  • Use rel canonical tag to improve link and ranking signals

  • Reduce popups or distracting ads to avoid losing traffic

  • Use SSL certificate to boost search engine ranking

  • Optimize your site with WordPress SEO plugin

  • Optimize social share image settings with Yoast SEO

  • Use capital letters to highlight important and related keywords

Social signals impact search engine rankings: Social signals impact search engine rankings. Therefore, it is advisable to be active on social sites as search engines use data from these sites to rank your website.

Create search engine and user friendly page layouts: Enhance use experience and improve your site’s performance, by selecting search engine and user friendly web design

No-index or remove thin pages: Implement a no-index tag on thin or low quality pages, so that the search engine robots do not index them. Better yet, get rid of low quality, thin content.

Publish the usual static pages: By publishing the usually static Privacy, contact Us, About Us pages, you can improve your site’s visibility and search engine rank.

Do a cross browser testing to check if your website runs smoothly across multiple browsers: Test your website’s browser compatibility, to avoid losing search traffic. Use BrowserStack to check your website’s cross-browser compatibility.


  • Submit to Google Local listing: Submit your site’s local listing on google my business, to boost your local SEO and to improve your site’s visibility.

  • Use Google’s disavow tool to improve ranking: Google’s disavow tool helps you to remove spammy and unnatural links from your site, thereby improve your site’s ranking on search engine.

  • Set up search console (webmaster tools) account: Google search console gives you insights into which keywords are popular on your site, what web pages have been indexed, list of external and internal links and more.

  • Create social brand pages to boost your ranking on search engine: Get more organic search traffic, and rank well in SERPs by creating a profile for your business on popular social channels such as Facebook, Twitter and Google+.

  • Use link baiting to get more inbound links.

  • Use social bookmarking to boost your site’s pagerank.

  • Use facebook ads.

  • Use google business reviews to improve local SEO.

  • Make use of forum posting to increase brand awareness.

  • Use google adwords and PPC ad campaigns to boost search engine optimization.

Check and review google analytics account: Regular reviewing of your google analytics account will give you an insight into your website’s traffic and performance, and help you decide which SEO techniques are effective.

Exclude internal traffic from Google Analytics: To get accurate data on your site’s performance, it is important that you exclude Internal IP addresses from google analytics.

Use google keywords planner to find untapped keywords: Keyword planner tool provides you provides you with all the necessary information needed to conduct keyword research.

Domain age is more important for backlinks: An established domain earns a significant level of trust from google than a newer domain. However, it is not extremely essential for better ranking on search engines. Having a long established domain name is mainly beneficial in getting backlinks.

Create infographics to generate backlinks: Infographics are one of the most popular methods of increasing your site’s traffic with quality content, which could procure high-quality authority links to your site.

Enhance your outreach strategy for quality link building: A good outreach strategy is an effective way of enhancing your SEO, getting better and relevant links from quality sites, and building connections with high-profile bloggers.

Effective use of guest blogging for link building and generating more traffic: Guest blogging helps you to boost your site’s organic ranking, by improving your site’s visibility on search engines.

Look for broken link opportunities: Search for broken links on relevant websites and point out any existing ones to the website owner. Then, as them if they want to replace it with a link to your related article, so you can get a quality backlink.

Competitor link profile analysis: Review important link metrics of your website and that of competitors with the help of Moz Open site explorer. It shows you important data, such as page authority, domain authority, backlinks, anchor text etc. through which you can understand your competitors link building strategy.

Be active on Quora to improve search engine ranking: Respond to questions on Quora and if there is a specific article on your site that helps reinforce your answer, you can link to it.

Search for broken link building opportunities on Wikipedia: Look for broken links on the relevant Wikipedia pages and replace them with yours. Getting a back-link from Wikipedia is good for improving your website’s visibility.

Set-up an RSS feed for your blog: It makes it easier for others to promote and share your content and then provide attribution links back to your website, resulting in more traffic and brand awareness.

Avoid downtime by choosing an appropriate host: The right hosting can make all the difference between success and failure of your website. Thus, it is important that you select a host which is best suited for your needs, to avoid unwanted problems.

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