How to Write the Perfect SEO content in 2017



How to Write the perfect SEO content in 2017

TOPICS NOT KEYWORDS content seo

Write your content for the reader based on a topic (keyword you have researched).

Focus on that main topic and add variations, synonyms, related words throughout the content.

Most of the above is already covered if you just write naturally. But it pays to do keyword research to find the kinds of words people actually use.

OPTIMIZE YOUR MAIN KEYWORD

Keywords in your URL

Keywords near the start of your title

In the first 100 words

In an image alt text (preferably the first)

Bold or italic within the text (may help)

USE LSI KEYWORDS

Google is looking for certain words, and combinations of words as a sign that you are writing about a specific topic.

Research all the synonyms and related areas for your topic.

Add them throughout your content as headings, sections.

Don’t artificially change your content, sentences, structure to suit these new words (keep it natural

FORMAT YOUR CONTENT

Break up content into small sentences and paragraphs

Make use of headings and sub­headings (H2, H3 etc.)

Add bullets to break up lists (numbered bullets if there is an order)

Add images often (every 300-500 words)

Include quotes and tweetables

Add supporting content (video, slides, social embeds)

CRAFT A STUNNING HEADLINE

Better headlines lead to improved CTR of your Search Result

Optimize your title length (55 chars – max 70 chars)

Use proven headline formulas

Try different content types (lists, infographics, how tos)

Add emotional or power words for more impact

Test your headlines with tools

MAKE USE OF LINKS

Link to authoritative and relevant content within yours

Link to your content (new and old)

Boost your weaker content with links from more powerful content

Consider using keyword anchor text in internal links to boost your content

LONG FORM CONTENT

Make sure you are writing longer content for a good reason (your audience, the topic etc)

Don’t just write longer content to make it longer (you won’t rank higher)

Write the best content possible (well researched, planned, and supported)

Sometimes your audience wants something shorter (or even different – video, podcast etc).

LONG FORM CONTENT

Make sure you are writing longer content for a good reason

Don’t just write longer content to make it longer (you won’t rank higher)

Write the best content possible (well researched, planned, supported)

Sometimes your audience wants something shorter (or even different – video, podcast etc).

WRITE FOR PEOPLE WHO ALSO USE SEARCH ENGINES

Write your content for people first, BUT keep in mind that you need to optimize for keywords too to get traffic from Google andWrite for “people who also use search engines” – Rand Fishkin



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