10 Musts of using Instagram for businesses in 2017
Instagram offers two types of pages: Personal pages and business pages. To get all the benefits of a corporate account, double check that you’re choosing the right option.
DECIDE ON A STRONG BRAND STRATEGY : Are you using your page to increase brand awareness? Sell your product? Gain more fans? Decide what your main goal are before you postto ensure you deliver a consistent message.
EDIT YOUR SHARE SETTINGS : Enable your pictures to be shared instantly on other social platforms like Facebook, Twitter and Pinterest upon posting.
THEME YOUR PHOTOS TO HAVE A FAMILIAR LOOK : Whether it’s through the same filter of od the same subjects, make sure your photos all have a clear and consistent ‘look’ so fans and followers can easily tell them apart from other poster in their feed.
EMBED INSTAGRAM PHOTOS ON YOUR BLOG : Using Instagram’s built-in embed code, you can share photos on your blog to help attract the traffic from your website to your Instagram!
POST A SPONSORED AD : Sponsored ads allow you remain in search results for desired keywords longer. They’re not publically available yet, but should be soon for most business accounts.
INCENTIVIZE FOLLOWERS WOTH EXCLUSIVE PROMO CODES : Offering exclusive promo codes and discounts to your Instagram followers in an easy way to encourage a follow, not just a like.
REGRAM PICTURES USERS HAVE TAGGED YOU IN : Sharing pictures you’ve been tagged in will encourage others to post about your brand in hopes you’ll do the same with their photos. It’s a great way to show fan appreciation and an easy way to get others talking about your company.
HOST A PHOTO CONTEST : Create a custom hashtagand encourage others to Instagram your company logo as an entry to a contest. Your reach will expand as your fans’ followers are exposed to your brand at no expense to you or your company’s time.
SHOW OFF YOUR EMPLOYEES IN THEIR ENVIRONMENT : Create a trustworthy image that fans can relate to by showcasing who runs your company and how. Instagram is above all else visual, so use that to your advantage by showcasing your environment and employees!