14 ways to Fail at Social Media Marketing : facebook – twitter – google+
Don’t spend all your time talking about how great your company is. It’s a big turnoff for your followers. 45% of whom will probably unfollow you if you’re too heavy On the self- promotion.
Not being social on social media is Ike holding a press conference and refusing to answer any questions. Take advantage of your social media accounts by retweeting, sharing, and responding your followers.
Treating Social Media as a Side Project
The fact is, social media, marketing done right can lead to a huge increase in conversions for your company. Make sure to give it the time and effort it deserves.
While you may need to take a slightly different approach to tweets than you do to blog posts. your overall tone needs to be consistent.
Ignoring Your Followers
Your social media followers aren’t just interested in what you have to say to them—they also want to be able to communicate with you quickly and conveniently.
Automation Gone Wrong
Automation can be very helpful when you are managing social media across several different sites and platforms, but make sure you have a human monitoring your social media posts and replies to avoid embarrassing mishaps
Naturally, the consequence of not measuring your social media-related metrics is that you will never know whether what you’re doing is actually working. Whatever your goals, you need to measure your social media metrics to see if you are achieving them.
Talking Their Ears Off
Written posts are great, but they must be balanced with quality visual content. If written material is all you have to offer. Your followers are going to get bored.
Being Oblivious to Current Events
Automation can save you lots of time when you’re managing several social media accounts: however, you need to remain aware of current events to avoid posting anything that’s unintentionally insensitive. If some terrible tragedy has occurred, a tweet about your newest promotion or a funny dog meme will very likely come off as distasteful.
Forgetting that People Buy from People
Tell some jokes, share some insider info about your office, or share a funny picture. Revealing the real people behind your brand will likely garner you some new (and human!) followers.
Creating and following through with a social media strategy will seriously improve the effectiveness of your social media efforts.
Repurposing your content for different venues is good–repeatedly reusing the exact same content is not. Don’t bombard your followers with the same content in the same format.
Providing Useless Content
Content marketing is all about creating and distributing quality content. You need to provide your followers with information they will not easily find elsewhere. This means going the extra mile to share only the best on your social media.
Typos, grammatical errors, and punctuation mistakes are never acceptable in your company’s social media posts. If you need to, invest in an editing service to ensure that your posts are error-free