- Google will soon be making their INDEX MOBILE –FIRST
Google started “Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site”.
- PAGE SPEED of mobile pages, the most important factor as per mobile- friendly algorithm.
40% of shoppers will abandon a website that takes more than three seconds to load”- Kissmetrics.
- GOOGLE AMP project helps publishers enable their pages to load quicker on mobile devices.
As per Washington Post (Using AMP) got 23% increases in mobile search users who return within 7 days.
LOCAL RESULTS have been more prominent in Google search results this year.
46% of all searches on Google are Local.
80% of local searches lead to in- store visits & immediate purchase decisions.
GOOGLE MY BUSINESS is the Holy Grail for Local SEO, that relies heavily on finding and verifying local information.
Having keyword in your business name (GMP), will rank about 1.5 spots higher –local SEO Guide.
The more quality CITATIONS (NAP) achieved, the more this will help your local SEO efforts.
50% of local-mobile searches are looking for business information like a local address(NAP).
71% of people surveyed say that they confirm the location of a business before going to it for the first time.
QUALITY CONTENT / QUALITY LINKS
CONTENT is & will be the king for Google and Good content will bring you a lot of natural backlinks.
The more RELEVANT LINKS refer your website, the hibgher your site will rank in its SERP
According to Andrey Lipattsev, Search Quality Senior Strategist at Google, “high quality content and link building” are the two most important signals used by Google to rank your website for search.
Make more detailed long- from content, since RANKBRAIN helps to produce relevant results to long, complex, and ambiguous search terms.
“Google’s Al RankBrain is now the third highest signal contributing to a search-query results” says Google.
PROMOTIONAL STRATEGIES FOR 2017
Increase your authority using :
MULTIPLE CONTENT FORMATS like infographics, videos, webinar recordings, transcripts, podcasts from research that helps generate more leads.
SPY ON STRONGEST COMPETITOR’s search rankings, content, social mentions & healthy backlinks and legally steal their marketing optimization strategy.
Track your backlinks regularly and DISAVOW THE UNWANTED LINKS, thus protecting your site from being hit by a Google Penalty.
Various tools are available to find your non-linked brand mentions. Analyze them and convert most relevant MENTIONS IN TO BACKLINKS.
Since RICH ANSWERS appear on 19.45% of Google search result, it’s time to optimize your target keywords for other Rich Answers too.
Generate & enhance the customer interest on your website by making a strong presence in SOCIAL MEDIA.
VOICE SEARCH is actively shaping the future of SEO and it is important provide voice search-optimized content that benefits the user’s experience.
Mobile search is growing at a rapid speed. So, develop a MOBILE FRIENDLY RESPONSIVE WEBSITE to get prioritized by Google.