7 Reasons people don’t trust your website and how to fix

Users don’t engage with websites they don’t trust.

trust website

which is why engendering confidence among your visitors is important. Yet there are plenty of ways websites sabotage themselves when it comes to garnering trust. Here are some of the most common mistakes websites make and how to fix them.

Signs of untrustworthy websites

Every user has his or her own standards for what constitutes a “trustworthy” site. However, there are some things that most people agree cause them not to engage a website:

Little information about who is behind the site-

  • Websites with an absent or skimpy “about us” page feel impersonal, and thus, less trustworthy
  • No contact information makes users think website is hiding something

Private domain name registration

Many websites have their domain name information hidden from public view. This makes the website look suspicious

Poor privacy policy

Websites that do not clearly discuss what they do with user information will drive away the security-conscious

The national fraud information center performed a survey and determined that: 25% of people didn’t purchase anything online in the last year for fear their information would be stolen

Substandard content

Unprofessional website design- according to researchers at Stanford University, readers will often make a decision on a website’s trustworthiness based on visual appearance alone.

A website that looks like it was created in the 90s may not seem trustworthy

Signs of poor design include

  • Spinning blinking or scrolling text
  • Low-quality images
  • Flashing letters
  • Tiny fonts
  • Unclear navigation
  • Garish colors

Infrequently updated content

Issues like broken links and “Recent” articles written several years ago signal that a website:

  • Is unprofessional
  • Has been abandoned

Too many ads

Readers are unlikely to trust websites where ads:

  • Constantly pop up
  • Crowd out the text on the page

Long load times

Websites that load slowly feel less professional

Users may think the people behind the website don’t know what they’re doing

Ways to increase trust

Humanize the site

Users don’t connect with websites, they connect with the people behind those websites

A humanized website should have a robust “About us” section

  • Tell the story of your business or group in the section
  • Feature pictures and video of people, either other users or employees

Offer detailed contact information

Generally, you should have a “Contact Us” page. Also: provide the basic contact information at the bottom of each page

Don’t hide who owns your domain-

Normally, domain registration information is public. Registrars offer products like whoisguard which hide the website owner’s contact information

Be conscientious about visitor privacy

Users care about their private information, so be transparent about what theirs will be used for

  • A good policy is to collect customer information only as it relates to your services
  • Sharing customer information with third parties may violate consumer trust in your business
  • Users care about what you do with their information

Have a prominent privacy policy

  • Don’t make it overly complicated
  • Most users just like knowing that you have one

Provide great content

Professional website design

A website that looks professional will go a long way to earning customers’ trust

In particular:

  • Keep your website uncluttered
  • Make navigation easy

Break up pages of text with pictures and pull quotes to keep things engaging

Use colors well. Employ bright colors sparingly

Edit properly

  • Take the time to go through and proofread the copy on each page
  • A website that’s full of types and poor grammar will come off as spammy and untrustworthy

Shorten load time and Optimize images

  • Reduce sizes
  • Set up cashing so static images are only downloaded once

Reduce page overhead like unnecessary

  • JavaScript
  • Css
  • Plugins

Get a faster hosting package wordpress users can install

  • The “Google Analytics by Yoast” plugin to see what’s causing their pages to download slowly
  • Plugins like “WP Super Cache” create page caches so that the browsers don’t have to create the page every time they view it

Take advantage of social media

“Social Proof” is data that shows a site has lots of facebook fans, Twitter followers, and so on. Facebook and Twitter are growing quickly as places for people to recommend businesses to others

Ask for (and publish) testimonials

Videos or written testimonials from people who have used a service, purchased a product, or gotten valuable information from a website increase the trustworthiness of a site in the eyes of other people

Use customer reviews

  • 85% of customers read online reviews of local businesses
  • 73% said that reading positive customer reviews made them trust companies more
  • 79% of people trust online reviews as much as personal recommendations

Users are reading fewer reviews before they make a purchase than they have in previous years

  • 67% read 6 reviews or fewer
  • 51% of Americans trust user-generated content(UGC) more than anything else on a website

Whether you are running a large business or a personal blog, trust is a critical factor in your success. As Warren Buffett said, “It takes 20 year to build a reputation and five minutes to ruin it.” Developing trust and keeping it is worth the time and effort you put into it.

Add a Comment

Your email address will not be published. Required fields are marked *