Every Marketing campaign needs effective keyword research and tethering. This is to make sure the right people find your brand online.
1. So what do you need to do?
That’s easy; perform a review of your current keyword-base. Toots such as Long Tail Pro allow you to find the most effective keywords.
2. Performing an SEO audit
An SEO Audit needs an adaptive approach that wit! be updated every 6- 8 months.
Optimize your site, such as on-page elements for better rankings. Webpage FX will give you a free SEO Audit.
3. Customer Research
You need to establish a lead scoring system and perform data-driven marketing.
Conduct surveys and find qualified survey takers fast to gather important customer data. You must know about your Customer.
4. Updating your lead scoring
Optimize your lead scoring system, by controlling movement of leads down the sales funnel.
CRM tools should be based on your specific needs. Here are a Handful . You can use Sales & Marketing teams to optimize conversions adding a personal touch to your conversions.
5. Launch a Retargeting Campaign
Sometimes it takes more than one try to capture a lead. Don’t let your potential customers go down the drain; retarget your campaign with paid ads.
6. Perform split Tests with paid search Ads
Paid Ads are difficult to nail on your first try. So there are different tests and techniques to make sure you get it done effectively.
You can perform perform A/B testing. These tools allow you to test the effectiveness of various ad elements.
7. Social Media Presence
Social Media has been on the rise since 2012.
Use analytics tools that will gather important data from various platforms so you know what type of content your users prefer.
8. Social Media Advertising
Consider Social Media advertising, It converts well if carried out properly.
9. Tweak your Email marketing
If you are Steadily losing email subscribers, you should update your acquisition strategies and possibly the content you send them.
Use tools like Outbound engine and mix panel for marketing optimization.
10. Find your sites’s weak points
Conduct a usability test to assess the performance of your website and pinpoint Its weak spots.
This particular tool can give you detailed insights about your brand to identify options for improvement.
11. Find your sites’s strong points
A heat map tracks visitor behavior, meaning you can see what works and what doesn’t works on your website.
Optimize your ad placement and improved your overall site layout. The most popular heat service tool right now is Crazy Egg.
12. Optimise your landing page
A good landing page emphasizes urgency presents organized data, highlights your value propositions and has a compelling call to action.
Landing pages are where the magic of marketing happens. Tools such Unbounded help you with this.
13. Revise your calls to actions
A compelling call-to-action is the cherry on top of excellent marketing. If the landing pages is bait, then the call-to-action is the hook!
An effective CTA helps to lure customers in with persuasive working. Use tools such as Hotspot to do the job.
14. Make your site mobile responsive
With the rapid growth of the mobile market, it is mandatory that you make your site 100% responsive.
It can hunt user experience. This is not really an issue if you initially built your site with responsiveness in mind, which can be a more cost-efficient than adding responsiveness to an entire-responsive site.
15. Upgrade your CMS
Most website are built with a Content Management System, allowing site managers to manage their site.
You may need to upgrade your content management system. This will cut down maintenance down maintenance cost down the road. Popular CMS tools such as WordPress, Joomla! And ModX will help.
16. Start advertising globally
Localizing your website for international audience can be complex.
But this just might be the edge your need to be ahead of the competition.
17. Learn the competition
Developing your own Unique Selling Points is crucial. You need to stand out from the crowd and better the competition.
Use an Analysis Tool such as Semrush to pinpoint their advantages over your website.
18.Plan future content
Look at your customer data, your updated keyword pool and competitive assessment. You should have enough material for working on your Q1 2016.
Particular tools pride themselves as a content ecosystem that’s complete with tools from content planning to performance tracking. Such as Clear Voice.
19. Create future blog content
Staying ahead with your blog posts is great way to ensure and prevent a shortage of posts.
Start acquiring quality articles for a rainy days.
20. Repurpose old content
Review how your audience responded to last years content, revisit the highly shared and visited to choose which is worth repurposing.
Mach it with an infographic to create additional content for Q1 2016.
21. Perform Keyword-Based Optimization for old blog posts
Using a blog analytics tool, you can specify your top-performing blog posts. Identify winning keywords and optimize those old posts for more search engine traffic. Use tools such as HitTail or Foresee for blog analytics.
22 Design an infographic
An effective infographic requires extensive research, creative flair and the mastery of design tools. This is why you’re better off hiring a graphic designer to nail your infographic content.
23. Develop A Webinar
Webinars are excellent for building your business authority in your niche. This is very effective way for generating strong leads.
Take the time to learn essential webinar-making tools, such as ClickMetting.
24. Creat video content
Shot Videos can convey information that combines emotion and a focused flow. Tools such as Animator allow you to create videos that are great for marketing content.
25. Author an Ebook
One way to cement authority is to gain authorship of your very own e-book. All you need is expertise, an idea and a competent ghostwriter.
26. Enroll for online courses with certifications such as Alison and Edu
They offer a ton of courses in various industries.
27. Invest in free gifts for your best customers
When planning gifts for your best customers, be creative! Keep your customers happy and reward them, after all they are your most important asset
28. Remind customers to share freedback
Of course, some customers that they can leave feedback on sites like Yelp.
29. Measure your campaign
Measuring your campaign will ensure your money has been spent wisely. You will need to measure your Return on Investment, confirming that you have made back the money you have spent. Use google analytics to understand how customers and clients found your website, what keywords were used and the ratio of conversions out of the number of visits.